The visual vocabulary.

05 — Brand

Logo files, brand colors, typography, and a few notes on voice — for press, partners, and anyone helping us keep the practice looking and sounding like itself.

The mark.

Logo files

Primary mark

PNG · 1200×1130

The cropped logo card. Use as a contained brand element with breathing room around it.

Download logo-card.png

Full canvas

PNG · 2816×1536

Original logo with generous beige canvas. Use when the logo needs to occupy a wide region.

Download logo-beige.png

Silhouette mark

SVG · scalable

Single-color vector of the artwork only — heart, brain, flowers, hands. Scales to any size with no quality loss. Pair with rendered Instrument Serif text in HTML when you need a wordmark beside it.

Download mark.svg

Favicon

SVG · square

Browser-tab icon (32×32 effective). Square cream backdrop with the silhouette centered.

Download icon.svg

The palette.

Color tokens

neutrals

Cream

#F5EDE4

--cream

Default page background

Cream Dark

#EDE4D8

--cream-dark

Section break / footer

Brown Dark

#4A3728

--brown-dark

Primary text + buttons

Brown Medium

#6B5344

--brown-medium

Body copy / supporting text

Brown Light

#8B7355

--brown-light

Muted labels

accents

Terracotta

#C4856A

--terracotta

Italic headline accent + links + eyebrows

Terracotta Light

#D4A088

--terracotta-light

Hover states on dark backgrounds

botanicals

Sage

#7A9B8A

--sage

About-preview backdrop

Sage Light

#9BB5A8

--sage-light

Wheat

#D4C4A8

--wheat

Service-card numbers (default state)

Dusty Blue

#8BA5B5

--dusty-blue

Dusty Rose

#C49B9B

--dusty-rose

The type.

Typography

Display — Instrument Serif

Headlines, page titles, eyebrows. Italic terracotta inside a serif headline is the brand's recurring gesture.

Therapy that heals.

Section heading style.

Card title style.

Body — Inter

Paragraphs, UI, labels. Loose line height (1.7–1.9 for long-form) keeps reading restful.

Mindfulness is my core foundation. Trained in CBT, ACT, and trauma-informed approaches, I work with adolescents through older adults navigating life transitions, illness, and the everyday weight of being human.

Smaller body — useful for captions, footnotes, and supporting text inside cards.

Eyebrow / numbered label

The voice.

Tone principles

Warm, not clinical.: Plain language with editorial restraint. Long sentences are fine when they earn the rhythm; bullet-point lists belong in admin tools, not the public voice.
Body-aware.: Mention what's happening physically as well as cognitively. Mindfulness, somatic, nervous-system language is welcome — gendered or culturally narrow language is not.
Italic accent for emotional weight.: A single italic word in terracotta inside a serif headline is the recurring brand gesture. Use it sparingly — once per heading, never twice.
Honest about scope.: Therapy isn't a crisis service. The site keeps that boundary visible everywhere — crisis resources in the footer, the contact form's note, the privacy/terms pages.